Sales : +44 (0) 1268 710425
Craig began his career in sales at a young age, leaving school early to begin working full-time. He started in the retail electronics industry, where he quickly advanced into management thanks to his natural sales ability and strong customer service skills. He later spent a decade as a sales agent for a Dutch carpet manufacturer, supplying directly to distributors across the UK. This role allowed him to build valuable industry relationships and further develop his expertise in client management and product distribution. Drawing on this experience, Craig founded My Pool Direct, where his dedication, professionalism, and customer-focused approach have been key to the company’s growth and success. Today, Craig remains hands-on in the business, ensuring both private and trade customers receive the highest level of service and support.
Karen joined My Pool Direct in 2019 as a blog writer, bringing a passion for clear communication and engaging content. Her creativity and dedication quickly led to a full-time role within the team. Since then, she has become a vital part of the business, managing supplier relationships, supporting logistics, and ensuring accurate product information. Karen also plays a key role in maintaining and developing the company website, using her SEO expertise to boost online visibility and drive organic traffic. She works closely with both retail customers and B2B clients, guiding them through the sales process and providing excellent aftercare. Her strong communication skills and product knowledge make her a trusted point of contact for clients at every stage. Additionally, Karen supports marketing efforts through content creation, social media, and promotional campaigns—helping to maintain brand consistency across all channels. Her versatility and commitment to customer service make her an invaluable member of the My Pool Direct team.
Lynne is a key member of the My Pool Direct team, handling all aspects of office administration with precision, professionalism, and a warm customer-focused approach. With a strong background in administrative support and organisational management, she ensures the smooth day-to-day running of our operations behind the scenes. From processing orders and managing paperwork to assisting customers with enquiries, Lynne is known for her attention to detail and ability to keep everything on track. Her friendly manner and dedication to providing exceptional service make her an invaluable point of contact for both clients and colleagues alike. Whether coordinating schedules, supporting logistics, or simply helping things run like clockwork, Lynne keeps the office running efficiently and always with a smile.
Tracy ran her own successful beauty business which she then went on to sell to raise a family. She is now a useful member of the My Pool Direct team handling most aspects of the Social media side of the business.
Renata plays a vital role at My Pool Direct as our dedicated Logistics Specialist, ensuring that every product reaches our customers efficiently, safely, and on time. With a keen eye for detail and excellent organisational skills, she manages the entire delivery process — from coordinating transport schedules to handling customer communications and tracking shipments. Her ability to navigate complex logistics with ease ensures smooth operations across the board, even for larger items like pools and enclosures that require specialist handling. Renata’s proactive approach and commitment to customer satisfaction make her an invaluable part of the team, helping to keep everything running like clockwork behind the scenes.
Balbinder is part of the web development team at My Pool Direct, With a track record of several years, he has been providing invaluable support to My Pool Direct for their web-related needs. His unwavering commitment to delivering prompt assistance for all web development endeavors exemplifies his dedication to client satisfaction
Simon Runs his own very successful Transport company in the UK. He and his large team exclusively look after the UK distribution for My Pool Directs Swimming Pools and ensure smooth delivery to all Clients. All of the vehicles have hi-ab crane lift so no job is too much trouble.
